Paid acquisition
Meta buying built around readable data — clean account structure, one variable at a time, and budgets that move on evidence rather than on a feeling about yesterday.
DTC growth, run by operators
We scale brands with our own money first.
Coldlift builds and runs direct-to-consumer stores on paid social. Every tactic we would use on your account, we have already paid to learn on our own.
Taking on two brands this quarter.
One store. Eighteen days.
Shopify analytics, unedited
Before
Sep 16, 2026
↓
After
Oct 4, 2026
$425 → $4,407
Daily revenue on a store we own and funded ourselves. No client budget, no retainer — our capital, our risk.
What we do
Four things, done properly.
We are not a full-service agency. We do the handful of things that actually move revenue on a DTC brand, and we do not take on work outside them.
01
02
Creative and offer
The angle, the hook and the first three seconds. Most accounts that stall are not a targeting problem; they have run the same idea until the audience stopped seeing it.
03
Conversion and store
Product page, cart and checkout. Traffic is the expensive part, so we start by fixing what happens after the click rather than buying more of it.
04
Scaling and cutting
Knowing when the numbers justify more spend, and killing what does not work before it eats a month. Most wasted budget is a decision that was delayed, not a bad test.
Who this is for
We'd rather tell you early.
Taking on a brand we cannot help is bad for both of us. Here is roughly where we are useful, and where we are not.
A good fit
- You are already selling — there is revenue to scale, not a theory to test
- One product or a tight range that is proven to convert
- Enough budget to buy real data, not a handful of clicks
- You can fulfil what you sell if volume triples
- You want someone to be straight with you about what is not working
Not a fit
- Pre-launch, with no product and no store live yet
- Looking for guaranteed results or a fixed ROAS promise
- Budget that only allows a few hundred dollars of testing
- Supply or fulfilment problems that scaling would make worse
- You want a full rebrand first — that is someone else's job
Book a call
Pick a time that works.
Thirty minutes. Bring your ad account and your store, and you will leave with at least one thing worth changing — whether or not we end up working together.
Would rather write than talk? Send us a message instead.
Tell us about your brand.
Send over what you sell and what you are currently spending. If we think we can help, we will come back with what we would actually do — not a pitch deck.
If we do not think we are the right people, we will tell you that instead.
Or email directly:
vidu@coldliftscaling.com